Fractional
Product Marketing &
Innovation Management

I step in as your fractional partner to bring clarity, alignment, and execution across product, marketing, and innovation so your teams can move faster and deliver meaningful outcome.

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Toovalu company logo.Lefebvre Dalloz company logo in blue text.Agorize company logo.Goodflag logo with a blue and purple checkmark in a rounded square followed by the word 'Goodflag' in dark blue font.Orange company logo in lowercase letters with trademark symbol.

Need help to launch, structure
or grow your business ?

Let’s discuss how together we can strengthen your product marketing & innovation efforts.

Product MarketingInnovation Management

About me

I’m a Fractional Product Marketing Lead, and Innovation Manager helping companies connect vision, product, and growth.

Smiling woman with long black hair wearing a white patterned blouse and gold hoop earrings.

With 12+ years across SaaS, digital platforms, and corporate innovation, I’ve worked at the intersection of marketing, product, and strategy to help teams focus, execute, and scale. My approach blends strategic clarity with hands-on delivery: sharpening positioning and go-to-market, structuring innovation programs, enabling teams, and building the foundations needed for sustainable growth.

Whether working with founders or established teams, I step in as the partner who brings the perspective, structure, and methodology needed to move from ambition to outcomes.

What people say about me

Agorize company logo.
Product Marketing Manager for  ESG portfolio at Lefebvre Sarrut.

"I had the pleasure of working with Bethsabée during her time as Product Marketing Manager for our ESG portfolio at Lefebvre Sarrut.
She brought structure, clarity, and momentum to a complex and evolving product landscape.Bethsabée played a central role in shaping and executing initiatives to support our European go-to-market strategy.
She consistently delivered high-impact marketing and sales enablement assets, built a centralized resource hub, use cases, brochures, user guides), and clear messaging frameworks.
She worked closely with local teams to equip them with the tools and narratives they needed to engage their markets. Even in a fast-moving environment where some initiatives shifted or were eventually deprioritized, Bethsabée remained focused, reliable, and proactive.
She ensured that every project she touched moved forward with precision and professionalism.
Her ability to collaborate across functions, align stakeholders, and communicate value clearly made her a key business partner for the ESG leadership team. Bethsabée's strategic mindset and ability to drive marketing impact and business alignment make her a strong fit for senior leadership roles in both Marketing and Business."
Group Director ESG & Compliance - Lefebvre
Innovation Manager at Lefebre Group

“I have now been working with Bethsabée for more than eight years. I first hired her at Dalloz, where she did remarkable work developing the brand and boosting sales among the student audience. Beyond that, she contributed to a profound transformation of the company at a time when it was accelerating its digitalization.
Our paths then diverged, but I later reached out to her again to develop the group’s European intrapreneurship program within the Innovation Department. She built everything from scratch, with autonomy and efficiency, adapting both to the group and to each of the countries involved. Today, the program is in its third edition, and we’re still just as enthusiastic about it.
Finally, when I took over as Head of CSR for the group, I once again called on Bethsabée to handle the marketing of our support offering and to strengthen our sales teams.In summary, Bethsabée is brilliant, effective, and possesses the diplomacy and human intelligence that are essential in sensitive contexts. And we have a great deal of fun working together. I keep recommending her to myself every time I change roles, so I certainly recommend her wholeheartedly."
ESG Impact Group Director
Product Owner of B2B SaaS platform Agorize

“I had a tremendous amount of pleasure working with Bethsabée during her time at Agorize as the Product Owner of our B2B SaaS platform. She effectively steered her product roadmap in perfect coordination with the tech, design, and business teams, consistently aligning strategic and operational goals in the context of a migration to a unified and streamlined architecture that strengthened the robustness and scalability of our platform. Proactive, meticulous, results-driven, and endowed with an inspiring personality, she was a true engine of innovation and performance for Agorize.”
Head of Product