Growth.
A repeatable engine to land qualified leads, not a lucky quarter.
Positioning gets you heard. Growth gets you compounding. I design and run the acquisition, activation, retention and automation system that turns interest into pipeline, and pipeline into predictable revenue.
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Fractional growth
Senior growth leadership, part-time, hands on the keyboard.
For teams with a product worth buying but no reliable way to make it grow. Whether you're a product-led business turning signups into revenue, or a sales-led team that needs a real pipeline instead of a campaign calendar.
Growth strategy & funnel design
Map where growth actually comes from, then design the funnel that compounds it.
- Growth model and north-star metric, tuned to your motion (PLG or sales-led)
- Full-funnel mapping: acquisition → conversion → revenue → expansion
- Channel prioritisation based on economics, not fashion
- Unit economics (CAC, payback, LTV) and a quarterly roadmap with owners
Acquisition & demand generation
Build a repeatable top of funnel instead of one-off campaigns.
- Self-serve acquisition and signups for product-led motions
- Demand generation and pipeline for sales-led motions
- Lead generation, nurture and content that compounds
- Channel testing and paid/organic mix
Conversion
Turn interest into active users and closed revenue.
- Activation and time-to-value for product-led signups
- MQL-to-SQL conversion and sales enablement for sales-led pipeline
- Funnel optimisation at each drop-off point
- Experimentation backlog and testing cadence
Retention & expansion
Keep the customers you win and grow their value over time.
- Churn diagnostics and win-back for product-led retention
- Renewals and land-and-expand for account-based motions
- Cross-sell, upsell and lifecycle plays
- Voice-of-customer and win/loss looped back into product and positioning
Underneath all of it: CRM and marketing-automation setup, lead scoring and routing, clean attribution, dashboards leadership actually reads, and AI-assisted analysis, copy and research, so a small team performs like a much bigger one.
How it runs
The growth loop
Diagnose
Two weeks inside your data, CRM and customer conversations to find where the funnel leaks and where the upside sits.
Focus
Pick the two or three levers with real economic impact and set explicit targets against them.
Build
Stand up the channels, assets, workflows and tracking needed to run those levers properly.
Iterate
A weekly experiment cadence: ship, measure, kill or double down, documented so the team learns.
Hand over
Playbooks, dashboards and rituals your team owns, so growth keeps compounding after the engagement ends.
Results
What good looks like
A channel that repeats
At least one acquisition motion with known cost, conversion and capacity to scale.
A funnel you can see
Clean tracking from first touch to revenue, so decisions stop being opinions.
A team that keeps going
Experiment cadence, playbooks and dashboards owned internally when I step out.
Engagement models
Two ways to work together
One-time audit
10 daysA short, focused engagement to assess your positioning, messaging and go-to-market strategy, with clear recommendations and ready-to-use deliverables.
- Messaging framework
- GTM plan
- Sales playbook
- Prioritised recommendations
Ongoing engagement
from 6 days / monthA flexible retained model to continuously guide your product marketing, align teams and make sure execution stays on track.
- Embedded in your key strategic meetings
- Frameworks, templates and tools
- Team training and challenge sessions
- Measurable outcomes, quarter after quarter
Ready to start?
Let's discuss where a fractional partner can create the most momentum for your team.
Book a call